Rediscover Lincoln Village... Milwaukee's Main Street Community
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© 2005 - 2008 Lincoln Village Business Assn.
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The Lincoln Village neighborhood is experiencing a large influx of predominately Hispanic immigration with a
family-oriented entrepreneurial spirit, (not dissimilar to the Polish migration of the early 20th Century).
By establishing a variety of distinctive businesses, mixed with many long time established business, the
commercial district serves to meet the consumer needs of all cultures in metro Milwaukee.
Historic Lincoln Avenue embraces the most classical eastern European styles of architecture in Wisconsin.
This neighborhood is home to a collection of ethnic restaurants, specialty shops, and other unique
businesses. The Lincoln Village Business District is vibrant with a diverse community environment, preserving
the identities of cultures, past and present.
Lincoln Village Main Street
Located along Lincoln Avenue between 5th and 20th Streets, the
Lincoln Village Business District is one of the most unique and
historically significant neighborhoods in Milwaukee. Two national
landmarks; the Basilica of St. Josaphat and the renowned Forest Home
Cemetery.serve as bookends for the district. In between lays a collection
of historically significant mix of commercial and residential buildings.
Lincoln Village also features Kosciuszko Park, which includes a
neighborhood community center, lagoon and Pelican Cove Family
Aquatic Park.
The Lincoln Village Business Association Inc. (LVBA) was incorporated
in 1998. After careful research in 2000, and collaborating with all the
businesses on the Lincoln Avenue, LVBA applied for the Wisconsin Main
Street program. In 2001, LVBA was accepted into this Wisconsin
Department of Commerce operated service. With strong pledge
commitments from local businesses, most notably Lincoln State Bank,
and a generous grant from the Helen Bader Foundation, LVBA became
the operator of the first Main Street community in the City of Milwaukee.

The Basilica of St. Josaphat with the Lincoln Village fountain in foreground.
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Based on the success of Lincoln Village and other urban Main Street
programs across the country, the City of Milwaukee created its own
Main Street Milwaukee program in 2004. LVBA applied for and was
accepted into this program as one of its 4 initial members in 2005,
garnering the highest application score in the city. The other districts
are: Silver City, on West National Avenue, So-Hi, on North 27th Street
and Mosaic on Burleigh Street
Today LVBA continues its mission of revitalizing this unique Milwaukee
commercial district through both the Wisconsin and Milwaukee
operated Main Street programs.
Milwaukee Mayor Tom Barrett announces the creation of Main Street Milwaukee from the LVBA Office.
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LVBA Main Street Statistics (Nov. 2001 - May 2008)
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Net gain of full-time job equivalents
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Commercial property exterior renovations
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Renovations (Interior commercial, exterior residential)
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Private investment dollars
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Public investment dollars (including grants)
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Neil White - Executive Director
Jim Tarantino - UWM Intern
2008 BOARD of DIRECTORS:
Perfecto Rivera - President
Ramon Orosco - Vice President
Teresa Hernandez - Treasurer
Mike Gapinski - Secretary
Jim Hishmeh - Director
John Rozga Director
Brad Zweig - Director
Manuel Perez - Director
Robert Montemayor - Director
COMMITTEE CHAIRS
Organization -
Perfecto Rivera
Promotion -
Teresa Hernandez
Design -
Judy Ramazzini
Economic Restructuring / BID -
Manuel Perez
At a ceremony in Kosciuszko Park in October of 2001, Governor Scott McCallum
presents LVBA President John Rozga a recognition plaque for LVBA’s acceptance
into the Wisconsin Main Street Program.
While LVBA is currently being funded for operations under the Main Street Milwaukee program, a long term
funding strategy is the key to revitalization and stability of the commercial district. Private donations,
foundations, pledge drives, BID and TIF options are currently being explored.
LVBA and it's members receives tens of thousands of dollars in technical services annually from both the
Wisconsin and Milwaukee Main Street programs that do not reflect in the financial budget, but make a large
impact. Items including interior and exterior design layouts, marketing assistance, one on one consulting,
business planning and educational seminars.